Valard Construction

Valard Construction is one of the largest utility providers in Canada, specializing in transmission, distribution, and renewable energy.

Working closely with their marketing coordinator, I developed and executed a social media strategy that elevated Valard’s brand presence and improved alignment across regional teams. We focused on key pillars, including project highlights, staff stories, Indigenous relations, safety + training initiatives, and emerging technologies.

Partnering directly with Valard crews was instrumental in building an authentic understanding of their work and centering their voices in our storytelling. We regularly produced short-form interviews and on-site content that showcased Valard’s community impact, skill, and culture.

This work helped broaden awareness of Valard’s capabilities, strengthened recruitment efforts, and supported their reputation as a trusted, community-minded utility contractor.