I led the website redevelopment project for Associated, collaborating with my team to modernize the brand and elevate its digital storytelling. Our goal was to highlight the people and values that differentiate Associated from other ambulance service providers in the region.

We were approached to develop a from-scratch website for ZyloTex that could convey technically complex information to stakeholders both inside and outside the industry. I led and developed this site, working closely with ZyloTex to ensure the look, feel, and tone captured the brand’s voice and the passion behind the ZyloTex story.

This mock communications plan lays out ways to promote the new Kind Ice Cream location in Richie, Edmonton, which opened in the Spring of 2021.

This technical manual was created in collaboration with another student for my Technical Communications class. It exemplifies my ability to write concisely and effectively for a lay audience. This document is intended to be shared on the De’Longhi Group website or packaged with the product.

I created this mock publicity plan in preparation for the 2021 Outside Lands music festival. The media release, PSA, media event, social media strategy, media pitches, and key messages are crutial elements that unify the plan and strategically promote the festival to the media.

This blog post was written for a start-up organization I volunteered for called FightPandemics. It displays my informal writing skills in a way that combines my personal narrative with some discrete promotion of the organization.