From branding to trending social media reels, I’ve had a part in YEG Pickleball’s marketing since the initial chatter of starting the business in May 2024. YEG Pickleball is a family-tun facility in Edmonton with one simple goal: To share their love for the sport with Alberta.

I joined the team early to help establish a brand identity that felt sporty, approachable, and distinct within their market. From there, I led the development of their website, launched their social media presence, and coordinated weekly email communications to build awareness and community engagement.

Looking back, this has been one of my favourite projects to date. It’s rare to partner with a business from day one and witness its growth firsthand. Helping small businesses shape how they show up in the world and watching that work support their momentum continues to be incredibly rewarding.