Associated Ambulance Web Development

Associated Ambulance is the primary care provider for emergency and inter-facility care in rural Alberta. They service 24 communities across Alberta, responding to more than 40,000 calls per year.

I led the website redevelopment project for Associated, collaborating with my team to modernize the brand and elevate its digital storytelling. Our goal was to highlight the people and values that differentiate Associated from other ambulance service providers in the region.

We partnered closely with the client to refresh core messaging and present a redesigned web experience that felt contemporary while still meeting healthcare industry expectations for clarity and trust. To support ongoing storytelling, we launched a monthly blog featuring staff narratives through the “Out of the Blue” series, repurposing social content into long-form features to extend reach and engagement.

The updated site features intuitive navigation, a custom station map for easier service area visibility, and thoughtful motion elements, including microinteractions and scroll-based animations.

About Page - Before

Services Page - Before

About Page - After

Services Page - After